SickKids will be driving a Milk & Cookies truck around the city, powered by RL Solutions.
FOR IMMEDIATE RELEASE: Nov. 28, 2017
SickKids brings sweet treats with Milk & Cookies truck powered by RL Solutions
Holiday initiative kicks off in Toronto on December 4, in support of The Hospital for Sick Children; GPS-enabled truck lets people follow along via dedicated webapp
Toronto, ON – Looking for a good cause to go with your holiday treat? SickKids will be driving a Milk & Cookies truck around the city to spread good cheer and treats in support of its donation drive this festive season. Powered by creator of innovative healthcare software, Toronto-based RL Solutions, Torontonians can track and follow the food truck in real time, through a dedicated website and mobile app.
The SickKids Milk & Cookies truck will be visiting a host of local events and neighbourhoods, from December 4 to 23.
For a suggested donation of $10, supporters will receive a Le Gourmand chocolate chip cookie paired with a refreshing glass of milk provided by Sheldon Creek Diary. A dedicated web app, SKMilkandCookies.com, created by RL Solutions, will have a live digital tracker showing both the exact location of the GPS-enabled truck as well as its upcoming travel schedule, making it simple to follow along. Users can also access images from the campaign’s hashtag and share the Milk & Cookies location across their social networks. All proceeds will go directly to SickKids.
“Having the opportunity to partner with one of our clients to bring joy to people in our community exemplifies what a true partnership is all about”, said Sanjay Malaviya, President & CEO, RL Solutions. “We’re both excited and honoured to be powering the SickKids Milk & Cookies food truck this holiday season, and look forward to tracking the truck as it makes its way across Toronto.”
This holiday campaign furthers RL Solutions’ ongoing support of the local health and tech community, including last year’s SickKids Holiday Jumble game and an upcoming partnership with TechTO and FreeGeekToronto.
The Milk & Cookies truck will launch on December 4 and will tour the city until December 23. SickKids and RL Solutions are hoping to bring the magic of the holiday season to children and their families at the hospital by engaging the Toronto community one cookie at a time. SkMilkandCookies.com to track the truck.
About RL Solutions
RL Solutions designs innovative healthcare software for patient feedback, infection prevention & risk management and more to support overall quality and experience in healthcare. RL Solutions has over 1,800 clients, including healthcare networks, hospitals, long-term care facilities. RL Solutions is a global company with offices in Canada, the United States, Australia and the UK.
Hashtag: #PoweredbyRL #SickKidsVS
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